THE LOGO WALL
I love identity design!
Brand marks are the most formidable agents in the identity toolkit. Its job is to communicate a personality, tone, and purpose in a responsive framework, while my job is to ensure a balance of purpose and visual ownership is achieved.
Whether a promotional logo, identity tune-up, or defining an identity from the ground up, my curiosity constantly drills down to the “WHY of the brand”. With so many amazing designers, it is easy to create an eye-catching mark. However, maximizing the mark’s opportunity for success in reaching its intended audience in an ownable design system is different.
Below are a few marks I have worked on in the past; I hope you enjoy them as much as I did working on them.
“A logo is not the brand…it is a symbol. A brand is a person’s gut feeling about a product, service, or company”